JBL Flip 7: A rugged speaker with customisable sound and improved features
JBL Flip 7 is a small but durable speaker with an IP68 dust and waterproof rating. Picture: JBL.
At first glance, you’d be hard-pressed to tell the difference between the Flip 7 and its predecessor, the Flip 6. But dig a little deeper, and you’ll find some subtle improvements in durability, connectivity, and audio customisation.
Regarding shape, size and styling, the Flip 7 looks very similar to the Flip 6. It maintains the same cylindrical shape, rugged fabric exterior, and compact size. However, there are seven colour options to choose from now.
JBL has made some tweaks to improve durability. The passive radiator bumpers now have four small rubber nubs instead of three, offering better protection against drops. JBL has also upped the water and dust resistance rating from IP67 to IP68, meaning it can survive deeper submersion (1.5 metres for 30 minutes) and remain fully dustproof.
One notable change is the removal of the classic shoelace-style strap. Instead, JBL includes a quick-release system with two interchangeable carrying options: a branded carabiner and a small loop attachment.
JBL has ditched the old PartyBoost system and replaced it with an Auracast button, bringing the Flip 7 in line with JBL’s latest lineup. This is a big deal — Auracast is a more advanced wireless audio-sharing standard that allows multiple speakers to connect seamlessly. However, it also means Flip 6 owners won’t be able to link their old speaker with the Flip 7, which is a shame.
Bluetooth has been upgraded to version 5.4, improving stability and efficiency. A pleasant surprise is the addition of USB-C audio support, meaning you can enjoy lossless audio from services like Tidal or Apple Music. However, there’s a catch — you can’t charge the speaker while using USB audio.
The Flip 7 still houses a single woofer and dual passive radiators, but JBL has upgraded the tweeter and boosted the power output to 35W (up from 30W on the Flip 6). The speaker also features AI Sound Boost, which enhances clarity and reduces distortion at higher volumes.
After extensive listening, I found the Flip 7 puts more emphasis on midrange frequencies compared to its predecessor. This means vocals and instruments stand out more, but at the cost of some warmth in the low end.
The good news is that JBL has expanded the EQ customisation in the JBL Portable app. Instead of just three bands, the Flip 7 offers a seven-band equaliser, giving you much more control over the sound signature. A few tweaks helped bring back some of the richness I felt was missing.
However, don’t expect miracles when it comes to bass. Like all compact Bluetooth speakers, the Flip 7 can only push so much low-end before physics catches up. The bass is respectable at moderate volumes, but crank it up, and things start to get harsh, with piercing treble and a loss of overall balance.
JBL claims the Flip 7 lasts up to 16 hours with its new Playtime Boost feature enabled. However, this mode reduces bass output, significantly impacting the listening experience. In standard mode, you’ll get around 14 hours, which is still an improvement over the Flip 6’s 12-hour rating.
As always, battery life depends on volume levels and EQ settings. If you push the bass frequencies too hard, expect that runtime to drop.
The JBL Flip 7 is a compact and versatile speaker. It has made small but meaningful improvements to durability, connectivity, and audio personalisation. The IP68 rating, USB-C audio, and seven-band EQ are all welcome additions, but the core sound remains very similar to the Flip 6. If you’re looking for a portable, durable Bluetooth speaker with solid sound and better customisation options, the Flip 7 is a great choice.
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