Primark's new executive Eoin Tonge brings banking experience

Eoin Tonge steps into the chief executive role at ABF’s Primark division during a challenging period.
Mr Tonge took up the role of chief financial officer and chief strategy officer at Marks & Spencer in June 2020, leaving the British retailer two years later to join ABF as finance director.
Now, he steps into the chief executive role at ABF’s Primark division during a challenging period.
In January, Mr Tonge reduced Primark and Penneys’ annual sales guidance for 2025 from mid-single digit sales growth to “low single digit” on the back of weak trading in its main Irish and British market in the Christmas quarter.
“It would appear to us that there are more challenges at the lower-income side of things,” he told Reuters.