Limerick conference to address 'seismic shifts' in creative economy
GASP! 2025 will bring together the brightest minds in digital storytelling, brand strategy and creative technology.
A full-day conference in Limerick will address "seismic shifts" occurring in the creative economy, from the rise of AI-generated content to an attention-driven economy.
Hosted by Limerick-based creative agency Piquant and the Institute of Designers in Ireland (IDI), GASP! 2025 will bring together the brightest minds in digital storytelling, brand strategy and creative technology.
The conference today brings together the brightest minds in digital storytelling, brand strategy, and creative technology, exploring the business of creativity in a rapidly evolving landscape.
In partnership with Innovate Limerick, Limerick City and County Council, FORGE Design Factory, and Creative Ireland, GASP! 2025 is Ireland’s flagship event for the digital creative industries—created to help designers, brands, marketers, and creatives future-proof their strategies.
The creative economy is undergoing seismic shifts, from the rise of AI-generated content to increasing regulatory demands on accessibility and the challenge of cutting through an attention-driven economy.
As businesses battle for attention in an increasingly divisive and fast-moving digital landscape, this conference offers insights, strategies, and networking opportunities to help them adapt and thrive.
The conference will feature some of the most influential voices in creative business today. Among the headline speakers, TEDx speaker and author Simon Raybould, the strategist behind Ryanair’s social media transformation Michael Corcoran, and pioneering design leader Lorna Ross.
Company director at Piquant, Róisín Buckley, explains: "Modern communication thrives on conflict and polarisation. Extreme viewpoints drive engagement, while the middle ground of nuance has become unprofitable. If provocation is the fastest way to cut through, but brands want to stay true to their values, positioning, and culture—how do they navigate this space? These are the kind of questions we will be exploring at GASP! 2025."
