Dopamine dressing with the new Joanne Hynes Dunnes Stores collection
Joanne Hynes's latest ‘Dopamine Dressing’ collection features twelve new limited-edition designs that maximise how you show up.
A multifaceted, seasonless small brand, Joanne Hynes’s latest collection in Dunnes Stores is all about creating standout, feel-good moments.
Designed in Dublin, loved worldwide and collected by design-thinking superfans who appreciate the long-standing, out-of-the-box creativity of this limited-edition range, Joanne Hynes’s limited-edition and design-and-quality-focused pieces are the lynchpin every season.
The latest ‘Dopamine Dressing’ collection is no exception, with twelve new limited-edition designs that maximise how you show up.
Speaking about the latest collection in Dunnes Stores, Joanne Hynes said: “I'm always looking for words or ways to describe how I want people to feel when wearing and collecting my clothes.
“The idea for this collection is about the pure joy of creating a look that lifts your mood and expresses your individuality.”
A unique burnout process on denim, much like printing, leaves a distressed pattern which is then embellished with signature crystals for a unique look to pair with your entire wardrobe.
Somewhere between a jacket and a shirt, this versatile piece has a removable crystal-embellished lower half.
A multi-use three-quarter sleeve jacket (or call it a shirt!) — because sometimes, we want both. Detach the bottom half to transform it into a shorter, boxy shape. Pair it with the Joanne Hynes Distressed Crystal Jean for a modern suit.
A tomato-red pinstripe shirt with a matching removable tie plays with formality. ‘Dopamine’ is embroidered in metallic white thread, adding a playful touch.
The ‘Dopa-Mine’ faux feather, soft-wash denim bomber. This velvet-lined, soft-wash denim jacket—light enough for summer—is stitched all over with white faux feathers, contrasted against orange ribbing.
A new candy-coloured, subtly sequinned denim is juxtaposed against two-way sequins and velvets, creating a piece that can be worn with everything.
A floral dress/shirt cut up with neon pink pockets, a collar and a silver concealed zip-up front. A piece that allows you to add as much attitude and energy as you want in how you choose to wear it—layered under, worn over, open, or on its own.
The ‘HEY!’ statement gilet, in shiny orange PU and lined in teddy bear borg, is the perfect throw-on, run-out, be-great piece.
A liquid-lipstick-red giant tote bag: unabashedly a piece of style and fun!
A giant appliqué polka dot bag, designed to look like leather with a grain (but isn’t), featuring playful multi-pockets lined in borg, with a choice of fobs to style up or down.
The statement ‘Gimme’ shopper bag features the ‘Dopamine’ print on one side and a huge appliqué ‘Gimme’ on the other.
A twist on the classic JH Cailín bags, the new mini ‘Mine’ bag features a metal statement motif, faux-feather denim and PU with a large rabbit fob—a thing of joy that can also be worn as a backpack.
And just for the love of it, a lemon-yellow beaded ‘For the Love Of’ T-shirt that says it all.
The ‘Dopamine’ collection is now available exclusively in Dunnes Stores on Patrick’s Street and Bishopstown Court in Cork, Stephen’s Green and Dundrum in Dublin, and online at dunnesstores.com.
