The Look of Love: Nine ways to wear Valentines' Day flair

Whatever your status, prepare to fall hard for Valentine-inspired looks doing the rounds this month. Here are the hot tips.

Thu, 06 Feb, 2025 - 01:00

Annmarie O'Connor - @aocdotme

Here’s something you might not know about me. Despite being in a long-term relationship (with my wardrobe), I’m constantly on the apps.

Part of my job, you see, is discovering hidden style gems, so you don’t spend valuable time on bad fits—a bit like a sartorial matchmaker.

Whatever your status, prepare to fall hard for Valentine-inspired looks doing the rounds this month. Here are the hot tips.

Colourful and quirky, British label Boden is all heart with its sunray ‘Cheltenham’ trench and signature snaffle loafers.

Pair with a t-shirt and jeans (double down with one from Kate Spade) or wear separately with classic tailored separates.

Fancy something more romantic? Sister Jane’s ‘Ruby’ jacquard dress is the stuff of dreams.

Voluminous with a swishy hem, its silhouette pairs best with chunky brogues or heeled Mary Janes–your pick.

Likewise, & Other Stories continues its homage to the abiding Chloé girl aesthetic (check out their suede offering) with a flouncy frilled blouse in a flattering lipstick shade.

Speaking of lips, LK Bennett’s silk ‘Sonya’ blouse sends a strong signal, should a date be on the cards. It also freshens up a work suit without flouting corporate dress codes.

For lovers of colour, this season’s blush pink gives serious cost-per-wear commitment. Swipe right on Sinead Keary’s double-breasted ‘Tori’ blazer for best results.

Demellier’s ‘Tokyo’ bag (ethical and sustainable luxury leather at mid-range prices) also makes a great catch should magenta catch your eye.

Who knows what could happen if you click to cart? You just may find the love of your life.

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