Are they worth the hype? We tested the viral products Gen Z swears by

(€29.99, thesmoothcompany.com)

Creators of the Smooth Stick — a mascara-like product that tames flyaway hairs with a perfectly non-sticky formula — Áine Kennedy’s team knows that a product has to be two things for people to love it; easy-to-use and catering to a need we didn’t think we had.

The Mane Master, their curved boar bristle smoothing brush, does just that. Curved to grasp every hair, with dense enough bristles to grab hair all types, this product is a straight-up winner for anyone after a slick-back style. There’s a reason Molly Mae can’t put it down.

Kosas Revealer Concealer 

(€31, Space NK)

Few products are as omnipresent online as Kosas Revealer Concealer. With its famous yellow lid, this multi-tasking product uses caffeine and pink algae to brighten while providing medium coverage. Buildable, smooth, dewy… this is one of the best undereye concealers I’ve ever tried. Another win for Gen Z.

Gisou Honey Infused Hair Oil

(€22, Brown Thomas)

A good head of hair will always sell product. Gisou owner Negin Mirsalehi knows this, so decided to bottle and sell the product that made her hair so good. The result is Gisou’s honey-infused hair oil, a best-selling product formulated with Mirsalehi Honey and Bee Garden Oils to provide instant hydration and shine. As a product, this is beautiful, smells good and does indeed increase shine, as oils are wont to do. But, would I buy it again? Probably not. My hair is quite fine and it felt a little heavy. For thicker, curlier hair, this could be great.

Benefit Benetint Cheek & Lip Stain 

(€26.50, Boots)

I have a long history with this product. First procured as part of a Christmas present when I was a preteen, this formula made me fall in love with stains and tints. Great then, great now.

Color Wow Dream Coat Anti Frizz Spray

(€30, colorwowhair.ie)

Everyone I know who has tried this is hooked. An advanced anti-frizz formula, this leaves even the coarsest, frizziest hair glossy, glassy and smooth. Drench your hair in it post-wash, then dry as normal. You’ll be amazed at the shine it creates. As someone who is trying to get their hair back on track after a bleach from hell, this product is the only thing that makes my hair look healthy again.

Charlotte Tilbury Airbrush Flawless Setting Spray 

(€20, Space NK)

I’ve never been a setting spray kind of girl. That said, people rave about the Charlotte Tilbury one, so I tried it, and I was pleasantly surprised. I still feel that nothing can protect your makeup fully from Irish weather, but this product definitely made my face last longer than it should have. It was also dewy and felt like I was wearing nothing at all — which means two thumbs up from me.

e.l.f Halo Glow Liquid Filter 

(€15, Boots)

This Charlotte Tilbury Flawless Filter dupe is unputdownable. An excellent formula to give the skin a glow without applying thick layers of foundation, this product is affordable, dewy and life-giving on days when you need about eight hours more sleep.

COSRX Advanced Snail 96 Mucin Power Essence 

(€32.95, lookfantastic.com)

COSRX’s snail essence is a hugely hyped product because a) it’s got the word ‘snail,’ in it, and b) it’s really, really good. For lovers of a juicy, glazed doughnut look — this is your secret weapon. Fast-absorbing, hydrating and compatible with all skin types, this essence is exceptional under makeup and will leave your skin glowing all night long. Gen Z, we salute you.